PlanetFeedback, one of the web's
oldest and most active consumer feedback portals, today announced the
creation of a new initiative entitled "I'm The Head of Customer
Service - Here's What I Would Do".
It's clear from
letters posted on the site that consumers have a lot of problems with
how brands manage relations with consumers; ranging from customer
service to product quality.
The program dips into
PlanetFeedback's vast reservoir of outspoken and often critical
consumer opinion. It will help companies and consumer affairs
professionals better tap into the expertise and suggestions of
engaged consumers.
Each week, three focus group questions will
be posted on the site and users will volunteer solutions and
feedback as if they were the head of customer service, in charge of
the situation.
"When it comes to problem-solving, our
active user base has no shortage of suggestions and recommendations;
most of which are absolutely spot-on," said Greg Brummer,
PlanetFeedback's general manager. "We also want to send loud and
clear message to the top customer care folks out there: your most
vocal consumers are your very best friend when it comes to helping
your brand. Even the complainers have a world of input to offer
companies."
The first focus
group,held last week, dealt with a very demanding Best
Buy customer. Users were asked if they were Best Buy's customer
service head, how would they respond to this customer's
demands?
Last week's topic
concerns the fast moving Taco Bell e coli crisis. Users offered
suggestions on how best to manage the public relations aspect of the
matter as well as actually dealing with the outbreak itself.
Next
week's topic will cover Best Buy's new "flextime" program
for workers.
"We see this as great opportunity for
companies to stay on top of emerging consumer opinion,"
Brummer said. "Who knows? Maybe they'll even get an actionable
idea or two."
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