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June 06, 2008

What Can Brown Do For You?

Hooters This is a new one. 

We've heard of advertising on different out-of-the-box media ~ like that internet gambling enterprise that pays money to advertise on people's foreheads or pregnant bellies.  But with the world watching on Saturday as Big Brown pursues the history books in his quest to win the Belmont, and hence the Triple Crown, his jockey is going to have a new advertiser.

Hooters.

Strange bedfellows indeed.  But for all you equestrian purists who cringe at the thought of tacky scantily clad ladies in the winner's circle if Big Brown does make history, you can breathe a sigh of relief.  Big Brown's jockey will be wearing the Hooter's logo on his pants.  The girls will not be in the winner's circle.

The jockey of Big Brown has a son who has Usher's Syndrome, which is a rare genetic disease that causes deafness and blindness and for which there is no cure.  Hooters will be celebrating Big Brown at its restaurants on Saturday as well as contributing to a foundation to benefit those with Usher's Syndrome.

Suddenly we have a hankering for chicken wings.  Go Brown!

--Contributed by Deb

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