The airline industry isn’t the only market capitalizing on the idea of charging for add-ons. Due to websites such as Travelocity, hotels.com, Expedia, and Orbitz, many hotels and car rental agencies are now charging for services and products once considered free, or choosing not to offer free services such as basic cable, so customers will more likely purchase on-demand television and movies.
If you’ve rented a car in the past year you’ve probably noticed a plethora of additional items that can be rented on top of the rental of the actual vehicle. One of the biggest selling items is a GPS system that can be rented for $10/day and added on to any car. In addition, you can rent a car seat, purchase a full tank of fuel in advance, or add a DVD player on to complete the whole package. However, the question remains; is any of this stuff really worth it? Or are we just paying for stuff we don’t need to satiate our need to consume? While purchasing a car seat seems completely necessary, how important is the extravagantly priced GPS, road-side assistance, or the DVD player?
The Marriott offers on demand television shows for $4.99 a pop, but is it worth paying for, what you can have for free if you’d simply watch the show at its regularly scheduled time? While the Marriott has nixed the mini-bar from most of their hotel rooms, they still offer $3.00 bottles of water on the nightstand, the most expensive paper I’ve ever read placed outside my door, and valet parking (which is the only type of parking offered) for $26 dollars a day. The simple fact remains, that we have become just a little too lazy. How difficult is it to find out what channel HBO is, walk to the store to buy water, or park your own car?
While we complain about an impending recession, how often are we taking advantage of services that are priced beyond our means? And what qualifies as a need, or distinguishes a want? How do we know when enough is enough before we consume ourselves into a larger debt than we are already in? Although we are getting a huge deal on the price of the initial service, we more than make up for it with the price of the add-ons.